5 Signs Your Checkout Flow is Leaking Money (And How to Fix the Drain)

5 Signs Your Checkout Flow is Leaking Money (And How to Fix the Drain)
 
The Problem: The Invisible Friction Tax
You’ve invested heavily in your product, your marketing, and driving qualified traffic. Your visitors are adding items to their cart, starting the free trial, or initiating the signup process. Everything is pointing towards a conversion until it suddenly isn't.
 
The culprit is often Invisible Friction: tiny, overlooked points of confusion, frustration, or delay within your critical conversion pathways, especially the checkout or signup flow. This friction doesn't just annoy users, it quietly and consistently siphons revenue away from your business every hour of every day. We call this the Invisible Friction Tax.
 
Most companies treat their checkout flow as a necessary evil, focusing on security and function. They assume a high drop-off rate is "normal." At HBS Global, we see it as a costly design failure. For SaaS, e-commerce, and high-growth tech startups, a leaky checkout isn't just lost revenue, it's the biggest threat to your growth goals. The goal is clear: Turn friction into flow.